The new Swiss premium shoe brand.

Reed Blake 1835 was created by three shoe enthusiasts. Reed Blake 1835 is an innovative brand distributed online only at prices at least half those of comparable quality brands..

Created in Switzerland and manufactured in Europe.

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Reed Blake 1835 shoes

Comfortable, timeless, durable

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Unique and revolutionary

The best quality at an unbeatable pricing.

We manufacture Reed Blake 1835 high end shoes and distribute them directly to the end customer. This means that Reed Blake 1835 shoes are at least half the price of competing brands for the same or better quality.

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Pricing example - Business Premium Collection

Reed Blake 1835
Final pricing
380.- CHF
Margin Reed Blake
155.- CHF
225.- CHF
Other brands
Final pricing
760.- CHF
Retailer margin
415.- CHF
Distributor margin
120.- CHF
225.- CHF

The Reed Blake brand subtly brings together artisan tradition, digital technology and respect for the environment.

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Swiss Brand

Reed Blake 1835, designed in Switzerland, manufactured in Europe.

Swiss designed, Reed Blake shoes are exclusively made in Europe with the best components on the market.

The leathers for all Goodyear and Blake stitched models come from the famous Tanneries du Puy in France. The 3D Scotchguard® treated suedes are carefully selected at Charles F. Stead in England.

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For the sake of our environment

Eco-responsible products

We work with 99% biodegradable components and choose the best materials to guarantee an unparalleled longevity of our products.

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To make your Reed Blake 1835 last a long time

A unique box

Contains a basic shoe care kit, two pairs of spare laces, two protective bags and a bag for your accessories

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In partnership with Almighty Tree

Reed Blake 1835 tree planting

All our products are made to last. In this way we are helping to protect our environment. In addition, Reed Blake 1835 has entered into a partnership with Almighty Tree for a programme of 75 trees to be planted each year, initially in Switzerland.

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Origin of the brand

Reed Blake 1835 brand

is a tribute to the American inventor Lyman Reed Blake.

Lyman Reed Blake, an American inventor born in Massachusetts in 1835, created a sewing machine that could be used to join the sole of a shoe to the upper part. He thus gave his name to the famous Blake stitching that is so well loved for its comfort, durability and elegance.

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It takes no less than 32 different components to make a Reed Blake shoe.



It takes 207 steps to make a pair of Reed Blakes.



From the cutting of the leather to the finishing and polishing stage, it takes 9 days to offer you a pair of Reed Blake shoes.



Number of references of current collection.


number of half-sizes

from 38 to 48

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